Pitch for assignment #3

Headline: “Gothenburg is first to city plan for self driven cars”

The city of Gothenburg. Sweden, announced earlier this week, that they’ve initiated a city planning project that includes planning for self driven cars in the city.

The concept of self driven cars is not new, it has been a hot subject for a long time and several companies, such as BMW and Tesla have already revealed that they will release vehicles that has some sort of autonomic driving function  in the near future.

However, so far there hasn’t been any city that has research the interaction between self driven vehicles and a sustainable city planning, which makes Gothenburg the first city to do so.

Gothenburg is the original home of the production of Volvo and has been in the forefront regarding production of vehicles for ages. It’s now time to look into the future. And what the future holds is self driven cars.

My angle will be “Gothenburg is the first city to plan for self driven cars”. I will include details of what this means for the city itself. I will also include quotes from the project leaders from Gothenburg city what this means in general for the industry and for the future.

The copy will include:

* Comment from project leader from City planning office of Gothenburg
* Comment from city planning director from Gothenburg City
* Research about development of self driven cars

The article will be an Instagram story with 10 slides, including one shorter video. The pictures will show different parts of the city that would be affected as well as brands who has revealed that they will release self driven cars in the future. The associated caption will be a minimum of 200 words.

Leave a comment