Headline: “Spending 15 minutes with a dog can save your life”
Studies show that 15 minutes with a dog will increase your wellbeing, even if just for that moment. The student accommodation provider Campus living villages, active in Australia, New Zealand, United States and United kingdom, has proved this to be right. In January 2016 they initiated a collaboration with Guide dogs UK, the world’s largest breeder and trainer of working dogs. The initiative entails students to get the chance to meet the guide dogs. The event is also a charity. The initiative has gotten a widely positive response. So far, they have managed to gain £ 1 800 from donations, heading for the goal of £ 2 500 in the beginning of 2018.
My angle will be “student accommodation provider earns £ 1800 to support leading guide dog organisation”. Through this, I will emphasize the power of a guide dog’s presence, not only by giving examples of how people’s lives has changed with a guide dog, but mainly through writing about the huge response this event has gotten and their achievements so far.
The copy will include:
* Comments from the event organiser, the Campus living village manager
* Comments from an employee at Guide dog UK
* Some quotes from the students that has attended the event – plus photographs
* Statistics on attendance and popularity to demonstrate the increasing success of the event
* Facts about the life of a working dog
* History of Guide dog UK
* Back story of how the initiative came to life to host “Meet a guide dog” events.
The article will be 600 words long. There will be at least three images – including some of my own from the actual event.
Kjellin journalism 